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Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

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Playbook

Domain authority explained: what DA and DR really predict

Domain authority is a third-party estimate, not a Google score. Here's how Moz DA and Ahrefs DR are calculated, what they predict, and how to use them.

Mara Kessler September 20, 20263 min read

Guide

Domain authority explained: what DA and DR really predict

Domain authority is a third-party estimate, not a Google score. Here's how Moz DA and Ahrefs DR are calculated, what they predict, and how to use them.

The OptiLink Team September 20, 20263 min read