OptiLink blog

The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

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Playbook

Internal vs external links: where to spend your effort

Internal vs external links do different jobs: one brings authority in, the other routes it. Here's how each affects rankings and where to spend effort first.

Mara Kessler September 18, 20263 min read

Guide

Internal vs external links: where to spend your effort

Internal vs external links do different jobs: one brings authority in, the other routes it. Here's how each affects rankings and where to spend effort first.

The OptiLink Team September 18, 20263 min read