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The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

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Playbook

Toxic backlinks: when to disavow and when to leave them alone

Most toxic backlinks are already ignored by Google. Here's when the disavow tool actually helps, when it hurts, and how to decide without guessing.

Mara Kessler September 27, 20263 min read

Guide

Toxic backlinks: when to disavow and when to leave them alone

Most toxic backlinks are already ignored by Google. Here's when the disavow tool actually helps, when it hurts, and how to decide without guessing.

The OptiLink Team September 27, 20263 min read