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The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

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Playbook

Digital PR: the most durable link building there is

Digital PR earns links from journalists through original data, timely news and expert commentary. Here's the campaign workflow and how to measure it honestly.

Mara Kessler October 13, 20263 min read

Guide

Digital PR: the most durable link building there is

Digital PR earns links from journalists through original data, timely news and expert commentary. Here's the campaign workflow and how to measure it honestly.

The OptiLink Team October 13, 20263 min read