OptiLink blog

The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

Guide

Is referring domain analysis still worth it in 2027? An honest look for agencies and freelancers

We examine whether the time spent on referring domain analysis earns its keep for agencies in 2026, and which tools and workflows actually move the needle.

The OptiLink Team October 20, 20263 min read
Guide

Referring domain analysis: the complete checklist

Stop guessing which domains matter. This checklist walks you through auditing, filtering, and prioritizing referring domains so you can stop wasting time on vanity metrics and start building links that actually move rankings.

The OptiLink Team October 19, 20263 min read
Guide

Link building metrics that matter, and the vanity ones to drop

Referring domains, relevance and indexed percentage beat raw backlink counts. Here's which link building metrics to track, and how to tie them to rankings.

The OptiLink Team September 30, 20263 min read