OptiLink blog

The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

Guide

Link quality scoring for beginners: where to actually start without prior experience

Learn a clear, beginner-friendly framework for link quality scoring. Audit backlink prospects, spot spam, and build authority without paying for high domain authority trash.

The OptiLink Team October 20, 20263 min read
Guide

Link building metrics that matter, and the vanity ones to drop

Referring domains, relevance and indexed percentage beat raw backlink counts. Here's which link building metrics to track, and how to tie them to rankings.

The OptiLink Team September 30, 20263 min read
Guide

Domain authority explained: what DA and DR really predict

Domain authority is a third-party estimate, not a Google score. Here's how Moz DA and Ahrefs DR are calculated, what they predict, and how to use them.

The OptiLink Team September 20, 20263 min read