OptiLink blog

The Link Building Blog

Earning links that actually move rankings — relevance over volume, placements that stick, and getting every link found and indexed. Field notes from the team building links on autopilot.

Guide

Is help a reporter out still worth it in 2027? An honest look

Is HARO still worth it in 2027? A data-backed look at response rates, what actually moves the needle, and when to walk away.

The OptiLink Team October 20, 20263 min read
Guide

Help a reporter out vs alternatives: what actually works in 2027

A no-BS comparison of HARO against modern alternatives so you can stop chasing low-quality links and start building ones that actually move rankings.

The OptiLink Team October 19, 20263 min read
Guide

HARO alternatives that still land journalist links in 2026

HARO was sold in 2025. Here are the HARO alternatives that still land journalist links, how to pitch them fast, and what those links are really worth.

The OptiLink Team October 14, 20263 min read